inDesign Concepts

What we can do for your company:

On-page Optimization

On-page optimization includes:

• Keyword Research
  We will help you make a list of keywords for your site. Research what keywords your competitors are using and what words your potential customers are using when they search.
• Keyword optimization
  Submission includes the following major search engines, and directories. After carefully selecting your keywords we will use them in the meta tags, and work with you on how to better use them in your site. It is a good practice to include informative text on each of your pages, using natural language and appropriate keywords.
• Title and Meta Tags
  The title tag is one of the most important on page factors to consider. This is because search engine spiders read this tag first . The title tag is also used for the title of your listing in the search results. Correct title tag optimization is essential and will result in a dramatic increase in your search engine ranking. We will make sure your title tag works for your site not against it.

  Search engine spiders read the description meta tag next. The meta tags are a description of the web page, which will be displayed by the search engine. We make sure they contain keywords and phrases. We make sure that they follow all the guidelines required by the search engines to not be considered spamming.

• Video and Image Optimization
  Every html picture "img" tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.
• Robots.txt file:
  We make sure there is a robots.txt file in your web site directory. This is a text file which will guide the search engine.

Rankings
Once a portion of our suggestions have been implemented on your site we will begin the reporting process. Once ranking reports begin they will continue to run on a monthly basis from the day of the month when the process began.

Traffic
We will monitor traffic trends monthly beginning on the signature date. Specifically, we will be monitoring total search engine traffic and individual search engine referrers for your keywords and will report these numbers to you on a regular basis.