Unless your potential customers are going directly to your website,  it is the search engines that bring your website to the notice of the prospective customers. When a topic is typed for search, almost instantly, the search engine will sift through the millions of pages it has indexed and present the searcher with ones that match the topic. The matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results, and rarely go more than five pages deep. So it does matter where your website appears in the search engine ranking.

Further, most potential customers use one of the top 6-7 search engines and these search engines bring more visitors to websites than any other thing of marketing. So it is important to know which search engines your customers use and how those search engines rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find the site they purchase from in one of the following ways:

• The first option is they find the site through a search engine.
• Secondly they find the site by clicking on a link from another website or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or seeing it in an article, or on television.

As the research shows, the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. This means that your content needs to be relevant to your website, and it needs to include keywords related to your site within that content. Don’t forget that the algorithms also give weightage to link population (number of web pages linking to your site). With such high importance on search engines it is important to have a qualified, experienced search engine optimization consultant assist with your website to achieve high search engine rankings.

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